92 – How to Create Your Own Book in Seven Hours with Nick Raithel

Sean  0:02

the everything real estate investing show with Sean Penn. We interview local real estate investors and professionals to go over tips, tricks, and investing strategies to help you learn about the business and to enable you to achieve your financial goals. And now, welcome to the show. Hey, everyone, and welcome to another episode of The everything real estate investing show with Sean pan. Today we have Nick with though, Nick is the creator of the seven hour book, and today he’s going to tell us how to get your own professionally published book in just seven hours. Having a book is another marketing tool that real estate investors and professionals can use to establish your authority on a subject. It’s also great if they want to venture out the investing space and enter the mentoring space. Nicole, tell us how easy it is to get a book written and the steps associated with it. If you enjoy this episode, subscribe to the show and leave a review. We will these episodes every Wednesday and Sunday, at least the show notes on our site, everything rei.com. Enjoy. So thank you so much for being on the show today. Go ahead and introduce yourself and let us know who you are. And what do you do?

Nick  1:24

Absolutely. Well, my name is Nick rebel, and the creator of what’s called the seven hour book. And the seven hour book is a system that allows any real estate investor to get their own professionally published book interest seven hours of their time.

Sean  1:42

Yeah, that’s super amazing. I’ve always wanted to write a book on my own. And I had no idea how to even start. So go ahead and tell us what is it and how does it work?

Nick  1:49

Sure. So the seven hour book is when it gets down to the nuts and bolts of it. It’s a process that is composed of seven one hour sessions over zoom or Skype, or even good old fashioned phone, where we walk the aspiring investor author through a process that gets the book out of their head. And through that process, we’re then having enough data and enough information on our side to create the book for them. So they kind of spill their guts, if you will, in a good way with the book ideas that’s been that they’ve had on their mind for ages in many cases. And then we take over with the writing of it. We take over with the marketing of it. And we take over with everything else involved in getting this book out there to begin producing results, tangible results for those people.

Sean  2:41

Yeah, sounds super exciting. So basically, it’s seven hours on the on the client side. But on your back end, you guys are spending however many hours it takes to actually write the book.

Nick  2:49

Oh, goodness, yes. It’s that’s a very good distinction. Appreciate you mentioning that, Sean, because on our side, we’re spending way more like you said, than seven hours. I don’t think frankly, any book for people doing it of any quality could be done in just seven hours.

Sean  3:06

Yeah, that sounds pretty exciting. So seven hours of seven one hour sessions of us talking. And are they basically telling like their life story? Or is it on a certain topic? What kind of books are being written nearly seven hours

Nick  3:18

we have done, if I recall correctly, maybe one or two general life story memoir, essentially. But more specifically is for people who are looking to produce a definite result in their business. And what we’ve seen recently, is a concentration on people in real estate, and specifically within real estate real estate investors. So to give you some topics and some things that they’re doing books on, and we’re helping them with one instance might be syndicators, multifamily, specifically people who are syndicating capital, for multifamily deals, it’s a very crowded space right now. And they need some means of standing out from everyone else who is trying to raise capital. So we’ll help them put a book together, it educates passive investors on how deals work, what they would do if they were provided with the passive investors capital. That would be one instance. Another instance might be flippers and wholesalers who are trying to stand out, but are also trying to educate their target seller or other people who they’re going to be working with, on how the process works. So people who might not have experience with selling their home to someone how that process works, and showing them as well, that they’re going to be in good hands. If they choose to work with this flipper or this wholesaler, those would be two instances.

Sean  4:45

Yeah, and then having a book you just seem more professional, right? You’re like, Oh, I literally wrote the book on this subject.

Nick  4:52

Yeah, you do. And it’s, it’s what I like to call having the thud factor. And what I mean by that factories, and literally, when you have that physical book out there, and you had someone, it literally makes a thought on the table. And that’s, that’s something that a blog post, for better for worse, or other forms of content, especially the newer ones just don’t have they don’t literally foot down on a desk making that kind of impression for someone, it really helps you to stand out. And how big are these books typically, naturally, it varies. But I would say the sweet spot to have what most people consider a quote, real book tends to be upwards of 100 pages, usually about maybe 120 to about 170 in that range. So this is not it’s not war and peace. But it’s also not Hop on Pop. On the sort of side with, you know, the Dr. Seuss book, Green Eggs and Ham it’s not short like that, and certainly in the vocabulary, right? It’s not on that level either.

Sean  6:02

Right? Okay. So can we go over kind of an example of what someone would do, like I say, I contact you, let’s say most of my most of my listeners are rehabber or buying hold investors here in the Bay Area. And like you said, they need something to help them stand out. And of course, most of them have Instagram, most of them do some YouTube and some do blogs. But very few of my realtor friends are very few of my real estate investor friends have a physical product, you know. So if they came to you what would be, I guess, how would it work? Do you ask them the questions? Or do they come to you with an idea already with them to write about?

Nick  6:41

Well, we would be going through questions customize a customized question framework to them specifically. But I would caution, anyone who did come to us that before we even got into that questions and the framework and working with them, I would be asking them from go me or whoever my staff was talking with them, would be asking them from the get go. Why a book specifically. Because it’s unfortunately, easy to get hooked on the idea of I want a book without necessarily thinking through is a book really the best medium for achieving your goals. I mean, if you are looking to reach people, and you happen to be excellent, behind the microphone, it might make sense to do kind of like what you’re doing Sean, creating a podcast, or creating a YouTube series if you happen to be particularly photogenic and good behind the camera. So I would really caution people to think through all of the available means of getting your message out there. And if standing out before you absolutely get laser focused on a book, am I saying that a book doesn’t work? No, absolutely not. Everything I’ve said, totally still is valid here. But I just don’t really want people to understand that it’s good to know your goals. And let those goals drive, which channel and which media you really want to pursue.

Sean  8:10

So like who wouldn’t book before, ultimately?

Nick  8:13

Well, a book would be for people who understand the power of having that physical thing, having that thud factor. And maybe they would also have a podcast, we certainly have worked with podcasters, helping them to do a book as well. But people who have really reviewed all the forms of media out there, understand the benefits and the drawbacks of those other forms of media. And if come to the conclusion that a book does make sense in pursuing and achieving their goals. I mean,

Sean  8:45

ultimately, it’s more content marketing, right? I think in this day and age content marketing is like the big play so syndicators. They have their podcasts or they go on other people’s podcasts, or they have their own video series, they host meetup groups, they host conferences, right. And so the book is like an extra factor to establish that authority and legitimacy.

Nick  9:05

I think it is, and going back to having that physical thing. And also, the fact that, as you were saying, no one really, or very few people really are coming out with books, it is still a frontier that you can compete on. where there aren’t too many people. It’s kind of interesting, when you think about it, that we look ahead to new frontiers, for example, Instagram, and we look ahead to whatever is going to be coming out of your neck of the woods, Silicon Valley, in the way of apps and new communication platforms. But as we’re looking far ahead, it’s kind of like the horizons are shifting. So what was once a very well trod frontier, such as books, or few years back direct mail, is now being this now this Exodus away from it. So as we look for the new frontiers, there’s now space, potentially all those older frontiers, which is where a bulk direct mail even phone prospecting, in some cases, can be very viable.

Sean  10:07

Yeah, I totally understand that. I mean, like you said, nowadays, anyone can create a blog, or a thing could have video on YouTube, and then blast it to potentially hundreds of millions of people who are on that platform. But if you manage to get yourself in something all like a magazine like that you can get printed on a magazine paper, that’s like a really big deal. Because not everyone can get on that small piece of paper.

Nick  10:29

Yeah, it’s it also. I mean, nothing else is kind of a vanity thing and kind of feels pretty good. I mean, I don’t like to trot that out too much, because the books we’re doing are for business purposes. But it is still kind of cool to see that you’re an author, or to have that title associated with yourself.

Sean  10:51

Absolutely. And so how many books that people usually get, like, Is it just a one and done kind of thing, or do some people get multiple series written for them?

Nick  10:59

to present it does vary, but it’s usually usually a one and done at, at the initial part. And we don’t like just in fairness to people to get started too quickly, without we’re going to do five books. You know, let’s, let’s keep it basic start on square one, do this first one, see how it turns out, see how you like it, see what results it achieves for you. And then potentially take the next step to doing another one. This isn’t. To put it another way, this is not Chicken Soup for the Soul that we’re starting from square one and doing this whole grand series.

Sean  11:35

And then when you finish the book was, when you after you interview the person, how long does it take to actually finish the book, get it published and out for distribution. To clarify

Nick  11:44

a little bit on that we’re doing, we’re creating the book, in bits and pieces after each of the sessions. So we’ve designed, for example, one of the calls might be doing the first chapter. And so then after that, my team and I will be working on the backend over a set amount of time to get that first chapter ready for them. And then we would be posting it to give you a little bit more on our process, we’d be posting that up. So that if they wanted emphasis on wanted to look it over and review it and even in some cases suggest an editor to they would totally have that, right. But we’re working in between the calls to put it together. So there’s not this long spells, potentially, after the calls are done, where they’re waiting, and they’re looking at their watch, you know, How’s it coming? When’s my book gonna be here? It the process is ongoing throughout that.

Sean  12:42

So if I started today, how long do you think it would take until the book is actually in my hands? Physically?

Nick  12:48

That’s a really good question. We find that it depends on the frequency of scheduling the calls. Because interestingly, a lot of the people we’re working with have crazy schedules. And being able to schedule seven one hour calls with them. Sounds relatively easy on paper, and we hear a lot Oh, I can make time for it. But the realities, and this is no discredit to them. The realities are that even when you can make time for what’s important, life happens. So calls get spaced out and longer. I would say in some cases, it can take four months, six months, potentially even longer, just as life is happening to people, as their business, frankly, is also placing demands on them. That would be a good ballpark.

Sean  13:41

Yeah, well, let’s imagine someone who is relatively open. And they don’t have those crazy time constraints, I’m pretty sure you don’t do it like every day, right, we space up between maybe two weeks for every call. So maybe two months for the funnel calls,

Nick  13:57

I would really have to know a little bit more about their particular situation. But what you’re describing, depending on the person, and depending on the goals for the book, might be viable. But again, I would need to really dress and talk with them first.

Sean  14:12

So ultimately, probably within four months, you can have a physical book in your hands if you started today,

Nick  14:16

if you started today, and if we found that it made sense for your particular situation. Because one thing I want to emphasize we don’t rush into this is out of total fairness for the person. And in an effort to really ensure it’s a fit for them and a fit for us, we don’t rush. It’s kind of like I’ll give you an analogy for if you’ve watched any of the Olympic running events. Or if your listeners have watched them and are familiar with it, when you look at the very start, the guys going to throw out an old reference. But Michael Johnson back in the day, with his running or Usain Bolt today, at the very start before the race, they don’t rush up to the box, you see them walking around, stretching out their legs, making sure they feel good. But once they get behind those blocks, and that gun goes off, they’re gone in 60 seconds, so to speak. So that’s kind of how we like to treat this, when we’re approaching a project. We’re like that track star talking with the person is stretching out making sure it’s comfortable. But once we’re dead certain, and they’re dead certain that this is a fit, that it’s like that gun goes off, and we leave an action and get the process going.

Sean  15:29

So after the book is done, and physically out there in the world, what do you guys do on the marketing side to distributed?

Nick  15:35

Well, we help the person first off to get a publisher get a printer, we are not in ourselves, churning out the actual copies. So we help them to find a printer that makes sense for them. But to your point about marketing, one of the easiest places to start, that we help people with, is getting reviews and testimonials. Because we found that having that social proof, through testimonials through reviews, makes a major difference in their books, acceptance, and also getting people to look through it who might not otherwise. In particular, with reviews and testimonials, Amazon, I mean, nearly any book that’s, again, a quote, real book these days is going to be on Amazon for the visibility. And I’ll give you a notice there’s actually a tip on this that you might not have thought of, it’s the fact that Amazon is considering its size. And considering its clout online, essentially a search engine. So if you are putting out the right kind of book and making sure you have what I might like into SEO and keywords in your product description, and in those fields for Amazon, you can actually show up and do the equivalent of Google SEO on Amazon, and use that as a way to get seen as well. So you kind of hack me on as its own search engine, which I think hopefully that adds value to our listeners as well. I used to sell selfie sticks back in the day. And I know how Amazon FBA kind of works. So I know I appreciate the fact that you can put into those keywords into your title to get it searched a little bit easier. Another thing too with that, by the way beyond just Amazon, iTunes as well, iTunes, and I, the thing is with Amazon with iTunes and with other platforms, I like to call them secret search engines in that we all think of Google as the primary search engine. But they’re all these other platforms that don’t necessarily have nearly as much depth as Google, but are still very large audiences of people YouTube, I guess, YouTube being part of Google, but not the main search engine. But yeah, these secret search engines can definitely be useful. I hope that people in thinking about marketing, also keep the secret search engines, Amazon, iTunes, other ones in mind to potential I get some leads some traffic from them.

Sean  18:02

Nice. So what are you doing to get those Amazon reviews, especially from people who haven’t even read the book in the first place?

Nick  18:07

Sure. One of the things that is pretty common is when a book first comes out, to have it be have a free period, we can get the book absolutely free. That helps, of course, giving it to friends and colleagues heading it out. If this person is doing speaking events, even going to a Ria meeting, that can be really good when your book first comes out. I’m also looking for various people who have aligned interests that might then be able to you might be able to piggyback off them. Oh, you know what another one that we really like, when it makes sense, is to bake in sponsors and promoters to the book, what I mean by baking them in, we’re talking in a figurative context here. But if you, for example, have contacts at a title company, and that title company has a very large database of people. And it makes sense emphasis on that it makes sense. You might bake in, so to speak that title company into your book by putting them at the end as a recommended resource if they need a title company. So the reason you would do that is that you’re paying it forward to the title company, by putting them in your book. And they then have an interest really in getting the book out there. And giving it to their audience and even getting reviews for you if you need them. Because they’re in that book and it makes them look good. It gives them publicity. Hmm, that’s a good tip,

Sean  19:36

just have more of your vendors helping or helping them by putting them in your book. And so they’ll promote on your behalf. I love that

Nick  19:43

you can build your book, as the expression goes on the shoulders of giants, and those giants in this case, being partners and other companies.

Sean  19:50

So like you were saying before, I understand where a book can make sense for us indicator. But Where’s it coming to play? If you are a comical buy and hold investor? If you are like a flipper, a rehabber, how would a physical book help you out and I kiss?

Nick  20:07

Add that? That’s also a good question. I think in those cases, it would come down to two, two areas that we could talk about. The first being if you’re looking to move beyond just being a flipper or a wholesaler and get into the educational space, a book there can be huge in terms of establishing that you’ve got something to talk about, and also helping you to get into coaching, or mentoring. If you want to do that if you’ve had success, flipping properties, or you’ve had success, wholesaling. And you now want to you’ve had enough success, you feel that you now want to be mentoring students. So a book gets you out there shows the students Look, I know enough, I’ve done enough, here’s what I’ve done. It now I can serve credibly, as your mentor or as your teacher. That would be one side it if you want to go into the educational, the mentoring space, the other side is to use it in the same way that we’ve actually helped realtors, and people in the real estate space do, which is where you’re educating your target client and the people you’re interacting with. So in the case of a realtor with them, they need to educate home buyers and sellers on what it’s like working with them things to look for ways to improve the value of your house, how the overall home buying or home selling process works. And when you’re on when you’re in real estate investing. beyond just being a realtor, when you’re actually an investor in a buy and hold person, you can do the same thing to your motivated sellers, or to the people who are coming to you you can put out a book or another content piece that helps to educate them on what it’s like working with you what the processes and even the benefits. I mean beyond just the cash. But there are certainly going to be other benefits to working with you opportunities and things like that. You can educate them through the content to

Sean  22:11

I know two people in particular had the exact same scenario. So Dave Lindell. He has his coaching program for multifamily syndications and really big and he wrote four amazing books that are kind of like the thing that everyone who is getting into multifamily locations reads. And the other one is Gary Keller, who has you know, he started Keller Williams, huge realty brokerage. Yeah, they wrote some amazing books. So just by having that authority, boom, they’re famous. expansions. Huge.

Nick  22:43

Yeah. I mean, Dave, you’re totally right with Dave and all that multifamily millions. I mean, as you all know, it’s kind of a classic in our industry. Hit that hit some of the other books he’s done. And the one thing I mean, J and Jay Pappas on and Gary Keller that’s really transformed. I think real estate as well. Exactly, exactly.

Sean  23:01

So, can we do like a quick example, like, imagine I’m your client, I’m brand new. What are some of the initial conversations that we’re going to have before we start diving deep into the content?

Nick  23:10

Sure. Well, the very first conversation would come back to what we were talking earlier about your why, knowing your why to paraphrase our friend, Simon Cenac, and knowing your why knowing whether a book really is the best form of media for you. And then from there, once we be got began to get clear on the goals, and the fact that this was a viable, and the most viable at this time, means of communicating your message, then from there, we begin looking at what you specifically wanted to say. So just because you do want to book what do you? What are you going to say? What is going to be the content for the book? And then how is it also, in some instances, going to incorporate your personal story, or if you don’t want to talk anything about your personal story, how’s the book that may be structured, which can totally be done. And we do find that there are some people who don’t really want to tell their backstory and want to just put real estate investing? And the concepts front and center, we actually had a multifamily guy who’s exactly

Sean  24:16

like that. Do you feel like one version is better than another? Like? Is it better to ask them personal stories to it? Well, you better be just straight content based.

Nick  24:24

It depends. I will say, my own personal opinion, just knowing a little bit about sales and marketing beyond what we’ve seen with our clients, it comes back to that idea that story sell. So you definitely, I would say don’t want to make it a textbook. People really don’t read textbooks. Unless I mean, unless they have to write in university, they tend to gravitate much more towards stories.

Sean  24:51

Yeah. And they will remember your stuff too.

Nick  24:53

Yeah, exactly. I mean, it comes back to that’s a really good point about, they won’t remember you, you look at coaching, for example, a coach just gives a person pure concepts, and there’s no human touch, there’s no bonding, there’s no How was your weekend, the coaches first going to be out of material pretty quickly. But then beyond that, even if they even if they provide the person with complete value, there’s not going to be a connection. And in many instances, without that connection, the person is not going to remember the content as much. And they’re not necessarily going to apply it just because they feel like they’re just with a textbook, and why would they even pay for coaching, right? If they can get the same information, without any cost one Google?

Sean  25:42

Yeah. And they’re going to be coaching a sleeping session, everyone’s taking a fat nap.

Nick  25:47

Yeah, like that. That’s a very good point, especially given how sleep deprived a lot of these people are going to be right going into coaching.

Sean  25:52

Exactly. So imagine someone comes up to you, they really want to book for whatever thing they have, whether they want to go into coaching or whether they’re trying to, like help homeowners sell their home to them or as an agent, right? But what if they don’t know what to say? Like they don’t have good ideas? Do you guys help them with that?

Nick  26:10

We do. And I’m glad you mentioned that, because there’s a major fallacy of people thinking that they need a startlingly new idea for a book where they need to have that perfect idea. We find in so many instances, people get hung up on the perfect idea. And unfortunately, the perfect idea has already been taken. And the that’s kind of a joking way to say that there really is no perfect idea. The perfect idea is whatever you think is going to work the best for you. So I would really encourage you and your listeners don’t get hung up on thinking you need the perfect idea. And also, to use a rather tired cliche, but it’s true. Don’t reinvent the wheel, you don’t have to reinvent the wheel. With books, you can look at established structures, established frameworks. And based off of that, and I will actually, to keep this from being to general actually give you a new listeners right now, a framework that can work well. The idea of being the seen it all, the industry veteran, if you’ve been around for 10 years, 20 years, and you’ve done deal upon deal upon deal, you could craft your book around, I’ve seen it all, here are the common deals, the common things I’ve seen. So looking at it from the veterans perspective. Conversely, if you’re coming fresh out the gate, the angle you could take would be the person who lends his expertise and his authority out to his clients. So if you have clients, you’re coming fresh out the gate, but you’ve worked with some people, you could let your clients be the drivers of the book. So you essentially have a results book, showing the results you provided for people Another common angle. And that instance to with the clients, your clients can essentially be giving you the content for the book. So it shortcut your process, you don’t have to write as much. Another one that’s popular is the sick of it all. I’m sick of those eyes, I have seen this in quite a few cases, people who are mad pissed off at all those guys, they’re out there. And they’re sitting there reading this book to set the record straight about real estate investing, or to set the record straight about what it actually takes to create passive income. That would be one. And then there are of course, other tried and true formulas out there that you could base your book off. But those are just three the kind of mind right now.

Sean  28:46

Yeah, I mean, so true. First of all, like, like you said that you don’t need to reinvent the wheel. Because I know a lot of these success type books the same exact same thing over and over and over again, but just a little bit different flavors. So everything you read a book, you probably memorize 1% of it. So if you’re at 100 books, now you get the concept 100%.

Nick  29:06

It is and I like what you said about the flavor of it, because that’s, that’s a really good point in that, when you different flavors register. for different people, it’s like the combination to evolve, you know, you turn the right combination for the right person, and it opens up the vault, so to speak. And with the flavor of a book, you’re right, if it even if it is the same message or the same content, people have different taste buds, right. So one, one person’s, the way barbecue sauce, for example, have a certain type taste to one person, it’s going to have a different flavor to someone else register differently with them.

Sean  29:45

So I guess the main thing is, even if they think they don’t have an idea, it’s not just me talking to your team, and your team can ask him some questions that might bring up some ideas like oh, yeah, I didn’t realize I knew this thing. And they can start pouring their heart out about that one certain topic.

Nick  29:59

Yes, that’s a very fair statement. And with that, I would, as well encourage people, whether they would be working with us or doing it themselves. Don’t be afraid to dig deep into your backstory. And to also give yourself more credit, we find that a lot of people really don’t give themselves enough credit in terms of being experts, or even having material they could use. And I think that one of the things that comes along with this is the idea of the imposter syndrome, this idea of who am I to write a book or who am I to become a coach, I don’t have enough experience, I haven’t been in the game long enough. And if people particularly our listeners will just think a little bit about their background, they’ll probably find they have some interesting stuff that they can pull out for a book or for a content piece, or for a podcast or other media. I mean, things that they may take for granted. Other people would be electrified by or their own story, growing up the way they were raised with the people who are important to them. Other people might form a tremendous connection with. So really looking your background for the buried treasure, if you will, that you’re sitting on and to use another well worn metaphor, the idea of acres of diamonds, this idea that what’s in your backyard, so to speak, you have these acres of diamonds, but because you’re familiar and you’re walking around, in this analogy in the backyard, you just kind of take it for granted, when you have true treasure back there that you can mind. And that can produce some some incredible results for you.

Sean  31:38

Right? I mean, I feel very much the same way like I’m willing to be new in the space. I don’t feel like I know a lot. I don’t think it’s appropriate for me to write a book because honestly, I have nothing to sell at the moment. But yeah, I’m sure I’ve gone through some stuff that I could write a book about. Pretty interesting, and maybe would help somebody in the future. Who knows?

Nick  31:56

Yeah, like what you said to just now about helping someone in the future, that your book, we’re talking about this in a marketing context. But I think the best books go one step beyond just marketing, and really do add that value. I mean, you mentioned Gary Keller and his books MJ papas on the one thing, does it, get their name out there doesn’t help them with marketing, absolutely. But at the same time and in a major way, a book like the one thing or a book going even further back, like the millionaire real estate investor, pays it forward and helps people in a fundamental way. And that’s really why we remember those books today.

Sean  32:37

Absolutely, absolutely. Before we started the show today, you also mentioned that having a book can be a great, great form of self defense, do you want to go into that more explain what you’re talking about?

Nick  32:47

I’m happy to Yeah, and for our listeners, just to be clear, it’s self defense, we’re not talking literally about having weapons or you know, any kind of actual, like, literal self defense, if you’re walking down the street in Oakland, you know, I don’t know, two in the morning, nothing like that. But when you could actually if they stab you in your book in your backpack, then boom, you know, you’re right on that. But we’re talking cases other than other than that, what I meant by self defense, in a figurative figurative context, is that, let’s say for example, you’re looking to raise capital. So you go to a Ria meeting, you meet a lot of really cool people there who are interested. And they say, this is really cool. Let’s schedule a meeting. Now, in many instances, you don’t really know this person. And so you go on a meeting with them. And unfortunately, something could come up, or they could end up being, for lack of a better term I flake. So you’re sitting at Starbucks, you’ve made time you’ve gotten away from your job, maybe this is your lunch break. And you’re sitting there looking at your watch, nervous? Is this person going to come? Are they clicking on me what’s going on here? So the book comes in, as a form of self defense, so to speak, because you can meet that person at the Ria meeting. And they say, Hey, we should get together for coffee, you’re like, great. I’m absolutely for that. Before that, though. Here’s my book, give this a read. See your understanding where I’m coming from your understanding more about me. And once you’re done, we can do a coffee meeting, or we can do a lunch to talk it over. And the people that who are consuming that content, not only do they know, if you are indeed a fit for them, but they’re going to be much more enthusiastic about talking with you, and you’re gonna know how you work. So the point of the self defense part is it defends you against having your time wasted. It defends you against being yanked around by people who either aren’t serious, or they may have good intentions. But it’s you and them will only realize later on after time has been wasted, that this really just isn’t going anywhere.

Sean  35:07

That’s true. I had a guest on the show a couple of weeks ago. And he actually sent me his like memoir, before we even started talking. So I read it, and we were amazing story. So we actually talked, I was like, dude, I feel like I know you so well already. Because I’ve read your book. He’s like that. Yeah. So interesting, right? Yeah. That’s

Nick  35:24

cool. It’s cool to have that. Yeah, it really helps to shortcut the shortcut, the knowledge acquisition process might be a good way to think of it.

Sean  35:33

Right? It’s like ice breaking before you need to even meet them in person. That’s great. So you’re also saying that there’s a time management component to this as well? Do you want to elaborate more on that?

Nick  35:44

Sure. The time management component comes from the fact that these are seven one hour sessions. In thinking about that, I’m also very big into time management, and strategies for getting more done. So if it makes sense, right, now, I’m happy to share some strategies for time management with you and new listeners, measure. Sure, one of the things that I would really recommend if you’re looking to get more done, particularly if you’re in the buy and hold category, and you’re balancing a job, for example, with us, or you’re trying to get into multifamily. But you’re also doing that while pulling down 40. And let’s be real here at 60 hours, 70 hours per week at your job, you don’t have nearly as much time, one of the best things I can recommend there for managing your time. And for even ensuring you have more time to work at your venture and to work at building that passive income you need to quit the so called rat race would be to get started and measure the amount of time in activities you do on a recurring basis. So have a timer if you have to, or an app on your phone. And look at that. And no, okay. Usually when I sit down here to work on a male campaign, I usually spend, depending on the stage that Matt in creating that campaign 30 minutes on this task. So really looking at it from the amounts of time know as well how much time you’re spending on recurring daily activities even. So if you usually it takes you let’s say you’re cooking dinner, if you usually spend an hour for dinner, if that’s usually how long it takes cooking it getting everything prepared for you, your kids, your family, it’s good to have a sense of that time, so that you can plan long term, how much time that it’s going to take how much time you’ll have available, to then retire to your office or to your study room, and work on real estate investing as you can plan.

Sean  37:47

Yeah, so outsource the tasks that are not as important to your daily life,

Nick  37:50

essentially, as you’re saying, right? Well, you outsourcing is a great way, but also just having that knowledge of how much time things are taking you. Because far too often, people say I don’t have time. But they don’t know how much time they do have, where they don’t know how much time they are spending on things that may not be moving them toward their goals. So having that self knowledge, beginning with how much time you’re spending.

Sean  38:15

It’s interesting how you even get into this business where you’re writing books for the people,

Nick  38:20

well, coming into it from a content marketing background. But with respect to the books, specifically. Always being interested in books, always being interested in reading, and realizing that a book can be more than just an enjoyable afternoon curled up with the book somewhere reading it. Understanding that a book can drive actual benefits in a business and produce real world results beyond just making someone laugh. If it’s a good, it’s a well written book, or making someone cry. In some cases, if it’s a sad story, or be afraid if someone’s reading, for example, a Stephen King book book can do so much more than just hit them on that emotional level. It can actually be a gateway for someone to begin coaching. Or it can be a gateway, even as we’re talking here, for someone to stand out enough to raise capital, understanding the book and drive real world results like that is really pretty inspirational and lead me in that direction.

Sean  39:23

Cool. And how long have you been doing it? For

Nick  39:24

goodness? I would say? That is a great question. I would, I would say long enough to get gray hairs. That’s from all the people we’ve worked with. And the just the the stresses, good stresses on our side of putting these together.

Sean  39:39

Cool. And what is typical price range when it comes to, you know, creating a book,

Nick  39:45

that’s really going to depend person to person. What I can tell people is that in most cases, first off, we’re nowhere near the the investment of these politicians, for example, like our president, our current president right now, or Obama or anyone like that, who’s putting together their book, nowhere near whatever they’re paying their, their book writers were, I would say most cases, the projects we’re doing well within 10, grand us well under that. And in most cases, it can be substantially less just again, it’s going to depend on the person who we’re working with.

Sean  40:24

And what are some actionable tips that our listeners can use today, they want to get started.

Nick  40:30

Well, first off, I sound like a broken record here. But think about why you want to book that would be one. Think about what you’re trying to achieve. Think as well do that deep, deep dive that soul searching into your background, your backstory, thinking really about what makes you unique. Also, with that, I would say to think about what stories, you tend to tell your friends a lot. I mean, if you’re talking with people, your friends out in a gathering, or you’re even going to a Ria meeting, and you find yourself talking about particular things over and over again, that would be one. Also think about if, depending on your business, what you spend the most time repeatedly telling prospects, what they had the most questions about, that alone could provide the material for your book. And example would be if you repeated they get asked, okay, once we’re into the investment, it was talk about multifamily. Once we invest with you, then what happens? Or what am i voting rights? Or how is this all structured? What are the fees? If you get asked about that repeatedly, and in most cases with multifamily you probably do. Those can form the basis for the book where you might have a chapter saying, Okay, these are the types of structures for the fees. And within that I usually structure my deals with this, or this what you should be looking for another thing to throw something out there for the people who are doing the wholesale deals, some of the content you might be putting in there might be how it works, like, okay, I give you my house, then watch or I say I accept your the bad offer you set out to me, then what? So that could be forming some of your content to how your process works.

Sean  42:24

And so what are some of the things that we don’t know that we probably should,

Nick  42:27

with respect to content, every little bit helps having something out there. Another thing I would say that might come as a surprise to some of your listeners, would be the fact that Amazon in being a quote, best seller, best selling author really can be deceptive when you see that. And you’re probably familiar with this, Sean from the fact that you’ve been an Amazon seller, you were saying is the fact that Amazon has categories within categories, within categories within categories, I could probably keep saying categories within categories for another 10 minutes and not do justice to at all. But the point is that the deeper you go within a category, the less, there’s going to be a book there with us, there’s going to be any product there. So if you, for example, dig deep within a category, and there are only three other books there, or two other books, and you have the best reviewed one, or just the one that people have bought the most. That makes you a quote, best seller, even though this is an Ultra Deep category. So people who are listening and should just understand that this label of the best seller can be deceptive at times. And also, when it’s in cases like the New York Times no discredit by any means to those authors. But in your case, you really don’t need to have a New York Times bestseller, or to be on any of these huge National lyst isn’t going to hurt if you want to go on Oprah. Probably not. But in most of our cases, we don’t need to go on Oprah, we don’t need to have our book read by hundreds of thousands of people all across the nation, we just needed to work and to produce a specific result in our market with a handful of people who are really going to move the needle in our business. So understanding that I think is really important as people are thinking about books or other content to

Sean  44:32

Yep, I mean, that’s cool, though. Oh, best selling author on Amazon, right. And I know some people, they compile a book with like seven or 10 authors all in one. And then that book, it’s really, really high. And then they also say I’m a best selling author on Amazon, too.

Nick  44:47

Yeah, there’s certainly a lot of books out there. And the point again, as I keep saying with this is not to describe this people, they’ve got their hustle, they’ve got their side hustle as they say these days. And it definitely works. It kind of worked for them, and more power to them when it does. But I think it’s important to be aware of these things, as you’re thinking about all of the options there. And determining which really is going to make the most sense for you.

Sean  45:12

Hmm, so do you have any last tips before we end the show today?

Nick  45:15

Yeah, I think that measuring the amount of time you’re spending on things is important. Also want to throw something totally out of left field, it’s probably going to hit a lot of your listeners as but stay hydrated. And I’d say that because you probably are familiar with some of this to being in the Bay Area. There’s all kinds of new tropics out there. There’s brain drugs, health supplements, and a lot of us as entrepreneurs, as business owners are looking for ways to get more done or to stay awake longer, and have all these hacks. And one of the things that unfortunately, I think a lot of people forget about is staying hydrated. And the role that proper hydration, just something as simple as drinking enough water can have terms of staying awake, you don’t necessarily need to be popping a supplement, you might actually be better off, walking over to your tap, turning it and pouring yourself a glass of water or even a leader and a half. And using that to kind of stay awake for longer hours. And you also just feel better. So I want to put that out there because I think it’s unfortunately overlooked by a lot of people just drink more water.

Sean  46:24

That’s pretty hilarious. I drink a lot of water I heard it’s like the fountain of youth. So you just drink more water, you look young. So how can people get in contact with you?

Nick  46:33

The best way would be through our website. And that’s content core.net you spell that CONTENTCORPS dot n et content

Sean  46:49

core.net when they thank you again so much for your time and explaining how to create a book in seven hours. It’s an amazing product for anyone out there who is looking to expand their thought leader platform and have that you know, quote, thud factor in your life.

Nick  47:04

Thank you very much for having me on Sean. It’s been a pleasure. And I look forward as well as I hope your listeners do to really see where you take this podcast in the future.

Sean  47:12

Stay tuned. Thank you. Here’s some of the key takeaways from this episode. A book is a very useful tool for establishing your credibility. It’s not cost prohibitive. And with Nick system, you can get your point across and written for you with just seven hours of your time. If you’re interested in learning more about his services, feel free to reach out and contact him and let me know when your book is published. I hope you learned a lot you can find the show notes on our site. Everything, Rei com. Thanks and have a great day. This was another episode of The everything real estate investing show. If you enjoyed the show, leave us a five star rating will take less than a second and they’ll help a lot. You can contact me at Shawn pan realty at GO. com. That’s svanpanraotyiqo.com Thanks Have a great day.

Transcribed by https://otter.ai