Categories: Podcast

261 – How To Get Seller Leads With Digital Marketing Esteban Andrade

Synopsis

Esteban has been in the real estate business for about five years. He has been a driving force in the world of digital marketing, connecting investors and sellers from all across the country.

In this episode, he shares how he started his company and how we can use their services to generate solid leads for our future real estate ventures.

Key points

How He Started

Esteban entered the real estate industry in 2017. When he recognized Detroit’s real estate potential as an employee in the automotive business, he wanted to learn more about the industry, which he did by watching YouTube videos and attending forums. As he got further into real estate, he was able to form a partnership with two others who assisted him in flipping houses. Unfortunately, they had to part ways because their initiative did not succeed. Following that, he collaborated with an Argentine cash buyer in Detroit because he felt they might benefit one another. He assisted him with Facebook marketing, which led to a slew of new customers.

At the moment, Esteban said that he likes the flipping side since he enjoys the process. However, his primary focus is wholesaling, especially multifamily homes, which he regards as excellent long-term investments.

Investing in Detroit

According to Esteban, popular places in Detroit are rapidly expanding. However, certain neighborhoods are still labeled unsafe because they are either crowded with unoccupied houses or have the wrong kind of people strolling about. Since he began investing in Detroit, the local government has initiated a series of programs to redevelop the city.

Currently, homes in Detroit range in price from $50,000 to $900,000. Some are more expensive, particularly in the historic district, which is bordered by nicely constructed, brick mansions. Esteban said that the city is an excellent spot to invest since the local government still has a lot of development activities in the works.

Digital Marketing Agency

Esteban’s company’s key selling point is its ability to productize for people out there who are looking to scale. They use Google and Facebook to enable customers to use the internet to find sellers who would like to interact with them about their offer. Currently, they are focusing on increasing their reach to TikTok and YouTube.

Facebook is an excellent platform because of the number of users. They send out direct mail on-site and encourage visitors to click on advertisements that take them to a landing page or a lead form where the company will ask them questions and prequalify them. The whole procedure is efficient, particularly for people who are very busy or do not wish to scale by hiring more personnel.

Google is a sort of high intent marketing because this is where people go to look for something. Facebook, on the other hand, is an interruption marketing platform that can also target users who are searching on the site itself, like asking others around on Messenger.

Esteban said that he runs Facebook and Google advertisements because he understands the potential of these tools. They use technology to bring investors closer to potential clients while also removing the hassle of traditional methods.

Pricing

When asked how much digital marketing costs, Esteban said that it ranges between $1,500 and $2,500 per month, depending on the platform (Google or Facebook) and the services you’ll avail of. Aside from that, you would need to allot some budget for ad spending. The more aspects that you put on Google, the more leads you will get with Facebook, so to have a consistent lead flow, you would have to allot around $33 to $50 at the very least for Facebook. If you want to do more volume and talk to more sellers to close more sales each month, you need to budget at least $100 per day for Google.

Esteban said that aside from agencies that offer great deals, sometimes you might be able to find a freelancer, similar to what he used to be. He used to provide digital marketing for a lower price, approximately $750, since his services did not cover customer support, automation, sales, or training, to mention a few. There are several elements to consider when deciding on digital marketing deals, but the essential ones are your budget and the number of people you want to reach. He said that spending a lot of money on leads is typical since they offer great returns.