Cristina is a wholesaler currently virtually investing in the Los Angles and Phoenix markets. Unlike other real estate investors, she had little interest in real estate when she first started, but as she became more aware of the countless possibilities it may provide, she gradually began to build a career in this industry. She is currently running a successful website from which she often meets her clients. In this episode, she will share how she became an SEO expert and how we can do the same.
Cristina had gone to school to become a realtor, but she soon discovered it was not for her. After moving to Los Angeles with her spouse a few years later, she tried to find a job to start again. Cristina was an executive assistant at a logistics firm before coming to LA, so she was seeking comparable work prospects in LA since she had expertise in that sector. Unfortunately, Cristina was not receiving the job offers she desired, so she decided to search the internet and ended up purchasing a simple e-book for $2.99. This moment, according to her, was the beginning of her real estate adventure. It didn’t take long for her to get interested in Kent Clothier’s technique, the President and CEO of Real Estate Worldwide (REWW).
Cristina began with direct mail, but she quickly realized that she would run out of funds if she continued with this strategy. Fortunately, she had just recently joined a real estate investors club in Riverside, California. The group primarily teaches aspiring real estate investors the art of door-knocking. She opted to persist with this strategy since it did not demand a large budget.
Cristina’s confidence grew as a result of the door-knocking method since she spent more time talking to prospective customers in this new strategy than she did in cold-calling. She tried door-knocking for a while, but she wasn’t having much success, so she searched for other marketing channels. She found her very first deal by putting an advertisement on an app. She became interested in the power of SEO after learning about the possibilities of publishing online.
Cristina defines SEO as “having people discover you on Google or any other kind of search engine using keywords.” The key benefit of SEO over other marketing channels is that with other marketing channels, you’re usually trying to locate someone at the right time, and you happen to contact them on a perfect day, just when they’re open to hearing that message, but with SEO, people are actively looking for you. They’ve already recognized that they have a problem, so they’re coming out to you for assistance in solving it.
SEO also aids in the development of your credibility. People will have greater faith in you if they view you in a place of authority, such as Google. It also allows others to engage with you. These prospective clients will get to know you better by the content of your advertising, reading your website, seeing images of you, and watching your videos.
SEO is divided into two parts. The first is on-page or the content of your website, such as the keywords you include on your page. When most individuals start with SEO, their main goal is to rank higher by putting as many keywords as possible in their web pages, believing that doing so would help them rank better. According to Cristina, it may only momentarily elevate them to a higher position. Google is smart; they pay attention to how people engage with your website. So, if visitors arrive on your website and immediately leave, Google notices, and they will gradually stop providing you as one of the results. The main point here is that it is better to design your website engagingly to hold your prospective consumers’ attention as long as possible, rather than just attempting to incorporate a large number of keywords in your site.
Off-page SEO is the second component of SEO. When other websites mention your website, you gain authority in Google’s eyes. Citations are one of Cristina’s favorite backlinks since they are so simple to obtain. Citations act as a directory of your website on other websites such as yelp.com and yellowpages.com. When you begin to get citations from these various types of websites, Google will progressively recognize your website’s authenticity, which may help you rank higher.
Cristina described the process she uses for her website. Her homepage is tailored to Los Angeles since that’s where she got the idea for her website. She then connects her most essential pages to it, such as her Arizona, Phoenix, and California pages. Next, she adds links to other important pages that she wants visitors to visit. Cristina said that you’re building a hierarchy from the homepage to the second tier of most important pages and then to the third tier, and they’re all linked together. Google employs a concept known as link juice to determine how much your website is worth. You want to distribute the link juice from the most essential pages to the bottom.
When asked what she puts in the top-tier pages, Cristina said that the most impactful thing she has discovered for these sites are testimonials such as photos of her with the homeowners she has assisted. She said that it is better to let others speak about their company’s service, such as how much they have benefited their customers, rather than boasting how fantastic they are themselves.
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